1. WWPCM08721/01: edition c. 1970 by "Whitman"
2. WWPCM08721/02: edition
3. WWPCM08721/03: unknown edition
In 1967, the Maytag Company located in
Newton, Iowa hired actor
Jesse White to portray their Maytag Repairman on television commercials. His
character (1967-1988) symbolized the reliability of Maytag products to the
extent that their repairman never got any repair calls and thus became the "loneliest
man in town." The Maytag Repairman was created by the Leo Burnett Advertising
Agency based in Chicago.
In 1989, Maytag replaced Jesse White as their spokesperson (he died in Los Angeles
on January 9th, 1997 at the age of 78 from cardiac arrest) and in turn hired
actor Gordon Jump who previously starred in the sitcom WKRP IN CINCINNATI as
Arthur "Big Guy" Carlson, a bumbling radio station manager.